With all the anti-perspirant ads one might think that the natural act of sweating was to be avoided at all costs. This mis-information has contributed to an aversion to sweat even when it is clearly in your best interests to do so.

This website will attempt to dispell the myth created by the cosmetics and 'personal grooming' industry that sweating is to be avoided at all cost.

Of course the key word here is cost...the cost of billions of dollars spent every year by consumers trying to stop a perfectly normal bodily function. Sweating is as essential to our health as eating and breathing.

It accomplishes three important things: rids the body of wastes, regulates the critical temperature of the body at 37 degrees C (98.6 degrees F), and helps keep the skin clean and pliant....read more.